Turkey B2B platform (NDA)
Summary. Outbound email to generate client-approved meetings from net-new prospects.
Result. Dec 2025: 14 qualified meetings from 1,438 unique prospects (9.7 per 1k).
Proof pack on file (NDA).
Before
The team needed a predictable outbound channel that produced qualified meetings with clear, auditable definitions.
Actions
- Targeting: Built a send-ready list of unique prospects and enforced dedupe against global + client suppression.
- Compliance: Maintained opt-out/suppression controls and retained audit artifacts in the restricted Proof Pack.
- Messaging: Ran multi-touch sequences with iterative copy/CTA adjustments.
- Ops: Monitored deliverability (deliver/bounce) and engagement (open/reply).
- Measurement: Counted only qualified meetings (client-approved + forwarded).
Results
- Unique prospects (contacts emailed): 1,438
- Emails sent: 4,316
- Emails delivered: 4,228
- Emails opened (filtered): 1,108
- Emails replied: 61
- Emails bounced: 88
- Qualified meetings: 14
- Meetings per 1,000 (vs unique prospects):
14 / 1,438 * 1000 = 9.74 - Timeframe: 2025-12-01 → 2025-12-30
What this means
With strict suppression enforcement and weekly measurement, outbound email can reliably generate qualified meetings without inflating metrics.