Telecom · SaaS · Enterprise
Global CPaaS provider (NDA)
Enterprise outbound for complex markets; strict compliance.
Result
Booked 38 meetings from 310 contacts in 8 weeks; CpM $410.
Client name withheld; signed attestation available on request.
Before
Messaging teams leaned on events and inbound trials, leaving outbound underperforming in regulated regions with fragmented buying committees.
Actions
- Targeting: Revamped buying committees across enterprise CPaaS, product, and revenue operations leaders in NA, EMEA, and APAC.
- Compliance: Documented consent basis, enforced opt-out sync across CRM and MAP, and implemented localized privacy disclosures.
- Messaging: Introduced executive opener with three variant tracks aligned to regulatory, platform scale, and integration stories.
- Ops: Provisioned regional domains with staged warm-up, SPF/DKIM alignment, and DMARC monitoring.
- Measurement: Meetings, replies, CpM (cost per meeting) tracked weekly alongside conversion by persona and region.
Results
- Meetings
- 38
- Replies
- 18%
- CpM
- $410
- Timeframe
- 8 weeks
What this means
Complex compliance environments can still yield velocity when the team aligns data governance and executive messaging; the same play transfers to other regulated enterprise markets.
Verified but anonymized. Client names withheld under NDA; signed attestations available on request.