Industrial · Electronics · Materials
Global materials leader (NDA)
Executive outreach into complex enterprise orgs.
Result
Opened doors to APAC electronics accounts; 22 qualified meetings.
Attested metrics available on request.
Before
The growth team depended on partner referrals and events, lacking a repeatable outbound motion into highly technical manufacturing accounts.
Actions
- Targeting: Built net-new buying centers for semiconductor, EV, and electronics manufacturers across APAC and North America.
- Compliance: Ensured data processing agreements, maintained suppression lists, and recorded opt-out evidence per regional law.
- Messaging: Developed executive-level opening narrative anchored in supply chain resilience, sustainability, and co-development wins.
- Ops: Added dedicated subdomains with staged warm-up, DMARC enforcement, and deliverability monitoring with custom dashboards.
- Measurement: Meetings, replies, CpM (cost per meeting) logged weekly with cohort reporting to procurement and product teams.
Results
- Meetings
- 22
- Replies
- 16%
- CpM
- $480
- Timeframe
- 12 weeks
What this means
Even traditional industries respond when messaging maps to strategic initiatives; structured compliance enables future expansion without rework.
Verified but anonymized. Client names withheld under NDA; signed attestations available on request.