Global mobile apps group (NDA)

Before

Acquisition relied heavily on paid channels with limited conversion visibility; outbound pilots lacked clear persona segmentation and message control.

Actions

• Targeting: Layered privacy, product, and lifecycle leaders across 12 priority markets with device-level enrichment.
• Compliance: Captured consent basis per geo, synchronized opt-outs automatically, and documented DPIA updates.
• Messaging: Built variant matrix with privacy-forward opener, security proof, and consumer outcomes to test across cohorts.
• Ops: Dedicated domains and mailboxes per segment with rolling warm-up, aligned SPF/DKIM, and monitored DMARC alignment.
• Measurement: Meetings, replies, CpM (cost per meeting) tracked by segment with weekly reviews on testing cadence.

Results

Meetings

26

Replies

24%

CpM

$360

Timeframe

9 weeks

What this means

Structured experimentation across segments keeps performance high at scale; the same approach can accelerate other multi-product consumer portfolios.