Adtech · Programmatic · Affiliate
Performance adtech platform (NDA)
Partner outreach and supply growth.
Result
27 demos booked; CpM $365.
Evidence on file.
Before
Growth relied on partner referrals with minimal coverage of new affiliates and programmatic supply sources across key regions.
Actions
- Targeting: Built segmented lists of affiliate leaders, supply managers, and programmatic directors across priority networks.
- Compliance: Verified consent for each market, refreshed suppression tables, and captured opt-out confirmation within 24 hours.
- Messaging: Rotated value narratives focused on incremental yield, fraud controls, and co-branded launch support.
- Ops: Introduced additional sending domains with automated warm-up, SPF/DKIM integrity checks, and DMARC alerting.
- Measurement: Meetings, replies, CpM (cost per meeting) tracked weekly with dashboards surfacing cohort performance.
Results
- Meetings
- 27
- Replies
- 19%
- CpM
- $365
- Timeframe
- 7 weeks
What this means
Rigorous targeting and compliance sustain performance even in competitive adtech ecosystems; lessons apply to other partner-led motions.
Verified but anonymized. Client names withheld under NDA; signed attestations available on request.