Case Study

Turkey performance marketing platform (NDA)

High-volume outbound execution with strict suppression and weekly rollups.

Region
Turkey
Size range
Mid-to-large
Sectors
Adtech, Programmatic, Affiliate

Turkey performance marketing platform (NDA)

Summary. High-volume outbound execution with strict suppression and weekly rollups.
Result. Oct–Nov 2025: 60 qualified meetings from 10,118 unique prospects (5.9 per 1k).
Proof pack on file (NDA).

Before

Growth needed a scalable outbound channel to consistently generate qualified meetings from net-new prospects.

Actions

  • Targeting: Built large-scale, role-based lists and enforced “unique prospects” dedupe rules pre-send.
  • Compliance: Applied suppression/opt-out controls and retained send audit artifacts in the restricted Proof Pack.
  • Messaging: Ran multi-touch sequences and iterated on copy/CTA based on reply outcomes.
  • Ops: Monitored deliverability (deliver/bounce) and inbox handling for replies.
  • Measurement: Counted qualified meetings only when client-approved + forwarded.

Results

  • Unique prospects (contacts emailed): 10,118
  • Emails sent: 34,147
  • Emails delivered: 33,594
  • Emails opened (filtered): 4,473
  • Emails replied: 538
  • Emails bounced: 553
  • Qualified meetings: 60
  • Meetings per 1,000 (vs unique prospects): 60 / 10,118 * 1000 = 5.93
  • Timeframe: 2025-10-01 → 2025-11-30

What this means

At high volume, strict suppression enforcement + clean measurement prevents vanity metrics and keeps performance defensible.