Dated historical case study

Turkey performance marketing platform — scaled outbound program (NDA)

Scaling structured outbound while preserving suppression, reply handling, and measurement controls.

Region
Turkey
Size range
Mid-to-large
Sectors
Adtech, Programmatic, Affiliate

Turkey performance marketing platform — scaled outbound program (NDA)

Objective. Scale net-new acquisition while preserving audience, suppression, reply, and reporting controls.
Historical result. Oct–Nov 2025: 60 qualified meetings from 10,118 unique prospects (5.9 per 1k). Proof pack on file (NDA).

Acquisition objective

The client needed a larger outbound acquisition program that could reach a substantial net-new audience without losing deduplication, suppression handling, reply management, or consistent measurement.

System designed

  • Acquisition Strategy and Targeting: Built role-based prospect lists and applied unique-prospect deduplication before sending.
  • Outbound Acquisition: Ran multi-touch sequences and adjusted messaging and calls to action using reply outcomes.
  • Operational controls: Applied suppression and opt-out handling and retained send audit artifacts in the restricted proof pack.
  • Automation and Analytics: Monitored delivery, bounce, open, reply, and qualified-meeting outcomes through weekly rollups.

Dated historical results

  • Unique prospects contacted: 10,118
  • Emails sent: 34,147
  • Emails delivered: 33,594
  • Emails opened, filtered: 4,473
  • Emails replied: 538
  • Emails bounced: 553
  • Qualified meetings: 60
  • Meetings per 1,000 unique prospects: 5.93
  • Timeframe: 2025-10-01 to 2025-11-30

Engagement takeaway

This engagement shows that structured audience, suppression, reply-handling, and measurement controls can remain in place as outbound volume increases. The result is specific to the stated period and operating conditions and is not a guarantee of future performance.